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We are
curious,
honest & committed

 
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Our team are our most valuable investment.

We have searched high and low to find a team which are committed enough to invest, curious enough to innovate, experienced enough to guide, young enough to question and mature enough to respond intelligently.

Ask us how we can make better happen for your brand

Tim Oakes
Director

I benefited from good old fashioned parenting with a hard work ethic, accountability and respect for others being instilled at a young age. A favourite saying of my father was this: "If you do something just for money, that's what you will get, just money". As a result I believe in building both businesses and people and place high value on long term relationships, leading by example, helping people realise their full potential and giving back to wider family and community. I also have a strong belief in the need to promote better exercise, nutrition, balanced diets and a healthy lifestyle. These core philosophies are best captured in the quote "People often doubt what you say, but they believe what you do".

James Norris
Director

The passion of food is in my blood. From a very young age I spent hours in my granddad’s bakery, dad’s delicatessen and later mum’s cafe. Looking back that is where I developed a passion for ‘making better happen’. Today it means changing the food industry by bringing back quality ingredients and products so that Kiwis have better options in the pantry, leading to healthier lifestyles. Twelve years on Acorn Group is the vehicle to deliver this passion every day. My daily focus is on driving brands through an internal culture of performance all the while ensuring the business remains curious, honest and committed in what can be a complex industry.

Elliot Keys
General Manager

I love the hustle of FMCG - and with that dynamic environment comes a need to constantly evolve, improve, and discover. Like many people, I have great memories of family gatherings around the dinner table, the barbecue, or the picnic blanket celebrating milestones, traditions, or holidays with their favourite foods as a backdrop. So it's extra special being part of showcasing amazing food brands to Kiwis so they create amazing memories of their own. With a background in commercial finance both in the United Kingdom and Aotearoa New Zealand then nine years building and leading high-performing sales teams I have always actively sought to develop new skills and knowledge sets across my career. Today, Acorn Group is an exciting opportunity to apply everything I’ve experienced and learned.

 

Prasad Shankar
Finance Manager

After decades of experience working in New Zealand and international businesses, I know that identifying key financial insights helps a business quickly and efficiently realise its potential and optimise opportunities. I ‘make better happen’ by acting proactively and closely with the vibrant Acorn Group team. Also as an advocate for healthy lifestyles, I love the fact that my work contributes to a business and vision that truly walks the talk.

Kate Feek
Brand Manager

I love the challenges and fast pace of the ever-changing and evolving FMCG industry and have worked in Brand Management within the NZ FMCG environment for over 15 years. With a passion for food combined with brands that offer ‘better for you’ options, I feel privileged to present them to New Zealand retailers so that consumers can make better health choices for themselves. Born and raised in the UK, I fell in love with New Zealand’s beautiful coasts and countryside when travelling here, and chose to relocate permanently in 2005. After playing golf and taking my dog on long walks I enjoy spending my spare time discovering new recipes and tastes.

Inge van der Merwe
Assistant Brand Manager

With a background in marketing, international business, and psychology, I ‘make better happen’ by enhancing brand awareness and reputation through highlighting points of difference. Coordinating marketing campaigns & social media, showcasing benefits, international networking, and promoting products to the public are all part of my daily routine. Having grown up around great cooks and bakers means I know my way around the kitchen. I love food and the way food connects people around the world, despite language or cultural barriers. Away from work, I’m usually planning my next overseas adventure to learn more about other people, places, and cuisines.

 
 

Rowan Brown
Key Account Manager

After starting out in FMCG customer services 20 years ago, my passion for people has seen me venture into sales, corporate, and more recently, working with local and international brands building great customer relationships. I am dedicated to my customers and brands, and every day is different in our fast-paced industry. I ‘make better happen’ by always trying to work efficiently and simplifying the experience for our customers so they may focus on theirs. As a ‘foodie’ through and through, I love eating out or dabbling in ‘Masterchef’ moments in the kitchen at home. Our love for food, wine, travel, and music keeps my husband and me occupied outside of work.

Rosie Bird
Supply Chain Manager

My career in supply chain management has given me valuable expertise in all aspects of fulfillment. At Acorn I am responsible for all operational activity - from purchasing to inventory management - ensuring we deliver best-in-class services to all our customers. The fast pace, problem-solving, and daily challenges that arise keep the environment and industry exciting. I ‘make better happen’ by leveraging my strengths and working with our team to create solutions that reflect our agility and passion for our brands. Away from work, I love keeping fit with outdoor activities, the gym, sports - especially tennis & hockey - and walking my dog. Otherwise, you’ll find me at the beach with my friends and family.

Nick Pool
National Field
Sales Manager

I’m proud to say my career in FMCG is now 30 years strong and my passion for the industry remains. I revel in working face-to-face with our team and customers finding new ways to achieve sales growth. This means thinking outside-the-box to achieve this in the ever-changing FMCG environment.

To ‘make better happen’ I lean on my experience to map out what the future success of a brand looks like, building relationships with key stakeholders in the field to achieve that result. Relationships are a big part of my personal life too – spending time with family and friends, watching my two daughters play hockey and water polo and participating myself in hockey and running.

 

Mervi Elim
Assistant Accountant

I love getting into the nitty gritty of accounting. The continuous growth and learning in my role as Accounts Administrator keep things interesting. I ‘make better happen’ by staying motivated, keeping a can-do attitude, and fostering positive energy through effective communication with the team and customers. You can count on me! In my spare time, I am usually cosying up at home to watch my favourite shows on Netflix and Viki.

Hannah Taylor
Customer Service

Having helped customers since the age of 16, I enjoy the satisfaction of being able to assist and serve. This industry never gets boring because of how quickly things move and change. There are always new challenges to help me learn and grow. As the first person customers interact with I ‘make better happen’ by ensuring a great first impression as I advise and guide customers. I love a good quality catch-up with friends and family. Then it’s all action taking my dog for a run, hitting the beach, or playing netball, basketball, and football!

Tayla Payne
Assistant Operations Manager

Having worked in hospitality I love interacting with the wider team and customers – it has helped me quickly learn and grow with the company. I ‘make better happen’ by being a consistent first point of contact for Acorn Group, continuously engaging with people across the business to ensure every growth opportunity is seized.

 
 

Our team across New Zealand:

 

Shelley De Vries
Regional Business Manager, Upper Auckland and Northland

With substantial experience in the FMCG industry I feel honoured to be part of the Acorn Group family because I thrive on interacting with a truly vibrant and supportive team. I believe ‘making better happen’ is all about building strong relationships, providing great options, promoting healthy choices and showcasing innovative products. As an advocate for a work-life balance you’ll find me supporting family and friends on the side-lines at any and all sporting events with my beautiful British Bulldog.

Jane Howard
Regional Business Manager, Auckland

My passion for Acorn Group’s products is the result of a long and varied career in hospitality and supermarket bussinesses. After thirty plus years, managing hotels, owning my own restaurant, starting a catering business and extensive experience within the Foodstuffs group managing and developing food concepts it is safe to say I have a distinct love for food. My hunger to succeed is based on understanding the individual needs of different stores, providing healthy options and employing my business experience to ensure I ‘make better happen’ for all my customers.

Shaun Hende
Regional Business Manager, Waikato, BOP, King Country

I enjoy the team environment at Acorn. I have a huge amount of respect for my teammates who, like me, have been in the industry a long time. Our different categories and diverse product portfolio enable us to be a stable player in the market. I ‘make better happen’ in business by doing my due diligence in store - relationships are built through effort, consistency, and honesty – and I’ve done my job when that turns into trust. I also ‘make better happen’ away from the office where investing time in our future generations through my work with Youth at Church and my local community groups keeps me energised. When I’m not encouraging others, I’m cheering on any NZ team on the international stage such as NZ Breakers, NZ Warriors, Golden State Warriors, Waikato Rugby and NZ SailGP. I love sport and have played Basketball my entire life.

 

Lucy Parke
Regional Business Manager, Lower North Island East

I have worked in FMCG for 17 years, starting as a merchandiser and now a Regional Business Manager serving Petone, Wairarapa, Manawatu & Hawkes Bay. I enjoy our industry’s ever-changing environment, personal interactions and the opportunity to showcase great brands. I ‘make better happen’ by raising awareness of features and benefits of our products so customers can make better choices.

Shaun McCarthy
Regional Business Manager, Lower North Island West

My extensive background in marketing & retail, includes owning a New World and several 4 Squares. Now selling products in an industry I truly understand has given me the opportunity to create even more connections within this dynamic and ever-changing environment. Whenever someone asks what I love the most about my job I always say the people, the people, the people. I ‘make better happen’ by being the conduit for our brands to gain traction, gather momentum and continue sales by being at the ‘coalface’ with my colleagues. Away from work I consider myself very lucky to have my six children and six grandchildren living close by, so a lot of my time is spent with family. I compete in Ironman, Ultraman, swimming, cycling, and running events both in New Zealand and overseas.

Dave Tregenza
Regional Business Manager, Upper South Island

My 18+ years of FMCG experience has had a strong connection within the International Food category. This is where I get to discuss and implement opportunities for our business partners and see them through to fruition. For me ‘making better happen’ is all about making client interactions natural and enjoyable so that we can build quality relationships - and that is the foundation of what we strive for at Acorn Group. My spare time is spent playing masters football, mountain biking, gardening, and barbequing.

 

Lynn Stenning
Regional Business Manager, Lower South Island

After starting a family, I moved to Dunedin and started a rep job for a small bakery. My passion for sales began and over the last 22 years working with a range of companies I have an in-depth understanding of different buyers. I love the Acorn portfolio because of the unique health-driven brands it offers. Living a Keto and low carb lifestyle has made Acorn Group’s products a match made in heaven for me, so ‘make better happen’ by chatting openly with customers about my personal passion and belief in our products. I also love being part of a team that listens to each other’s ideas so that we all grow. My absolute passion is cooking and baking – especially my own Keto/low carb recipes. When I’m not experimenting in the kitchen, gardening, or renovation you’ll find me walking my puppy or having a meal or coffee in town with friends.

 
 

Our regional business managers are expert brand representatives working hard to make better happen across multiple categories. To keep up to date with consumer buying trends and elevate distribution within each region, our sales representatives work closely with our marketing division and team of experienced merchandisers to ensure supermarket, convenience and food service customers are offered innovative category solutions.

 
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